Various Designs and artwork were put together for TNT courier
company. Certain points of the year they required various
creative promotions.
Design
Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas (no matter how diverse) from all the members of
the company present.
From these ideas initial pre-mac scamps thought about
and produced on paper.
The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer on presentation board.
There were then concept changes requested by the customer
and then after various changes a written or signed final
approval from them.
The timescale of the total project was reviewed and
various parts of the project were planned to meet critical
path timescales.
Artwork
Commissioned photography was undertaken and the gaining
of imagery from the customer or digital stock photography
depending on the project.
High resolution image scanning took place with some
image manipulation in Photoshop.
Production and tracing of some of the artwork and graphwork
in Freehand and Illustrator and at times some further
stylising in Photoshop.
The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print as artwork.
The artwork in this case was 'imposed' ready for the
printer to go straight to film and plate.
Print and Finishing
The artwork was sent to the printer. A cromalin colour
proof, taken from the printers films, was sent back for
final checking.
Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer.
The print stock was finally confirmed, and the project
was printed, folded and finished in the case of a project
with more than a flat sheet.
The finished job was sent out for distribution to TNT.
