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A 3 day sports conference promotion organised by the Federation
of Eastern Sport to promote sporting activities, fitness and
general well being. |
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Design and Print
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas (no matter how diverse) from all the members of
the company present. |
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From these ideas initial pre-mac scamps thought about
and produced on paper. |
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The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer on presentation board or as images via email. |
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There were then concept changes requested by the customer
and then after various changes a written or signed final
approval from them. |
Artwork
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The gaining of imagery from the customer or digital
stock photography was undertaken. |
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High resolution image scanning took place with some
image manipulation in Photoshop. |
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The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print. |
Print and Finishing
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The artwork was sent to the printer. A matchprint or
cromalin colour proof , taken from the printers films,
or wetproof, taken from the printers plates was sent back
for final checking. |
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Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer. |
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The print stock was finally confirmed, and the project
was printed, folded and finished. |
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The finished job was sent out for distribution.. |
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