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To promote the holidaylets.net website printed material was
required for the Kensington Olympia Viva la France exhibition.
A brochure was produced for holiday home owners and postcards
for handouts and mailers. |
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Design
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas. |
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From these ideas initial pre-mac scamps thought about
and produced on paper. |
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The more feasible ideas were then designed into formal
concepts using a PC computer and presented to the customer
on presentation board. |
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The timescale of the total project was reviewed and
various parts of the project were planned to meet critical
path timescales. |
Artwork
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The gaining of imagery from the website and digital
stock photography. |
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The elements were then laid out in Photoshop on the
PC and prepared in CMYK ready for print as artwork. |
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A‘flat net’ was produced using Photoshop
and fold allowances specified for the printer as a guide. |
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The artwork in this case was 'imposed' ready for the
printer to go straight to film and plate. |
Print and Finishing
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The artwork was sent to Cranfield University Press.
An indigo colour proof was sent back for final checking. |
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Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer. |
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The print stock was finally confirmed, and the project
was printed on the Indigo Printer, folded and finished.
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The finished job was held in house for distribution
to holiday home owners. |
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