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This project was to update, completely colourise and modernise
the Gordon Craig Theatre programme, including all events for
each quarter year. This was a tremendous challenge and therefore
kept the design ideas and artwork going all year round. |
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Design
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas (no matter how diverse) from all the members of
the design team present. |
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The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer on presentation board. |
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There were then concept changes requested by the customer
and then after various changes a written or signed final
approval from them. |
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The timescale of the total project was reviewed and
various parts of the project were planned to meet critical
path timescales. |
Artwork
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Commissioned illustration and – or photography
was undertaken, or the gaining of imagery from the customer
or digital stock photography. |
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Much high resolution image scanning took place with
some image manipulation in Photoshop if required. |
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Production and tracing of some of the artwork in Freehand
and Illustrator and at times some further stylising in
Photoshop. |
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The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print as artwork. |
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The artwork in this case was 'imposed' ready for the
printer to go straight to film and plate. |
Print and Finishing
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The artwork was sent to the printer. A matchprint or
cromalin colour proof , taken from the printers films,
or wetproof, taken from the printers plates was sent back
for final checking. |
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Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer. |
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The print stock was finally confirmed, and the project
was printed, folded and finished. |
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The finished job was sent out direct to the customer
for distribution with about10 samples coming to me for
file reference. |
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