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g Neil companies
     
 

A US company with offices in Letchworth, this company gave us their point of sale and special offers to design which entailed design and artwork and photography and photographic direction in dedicated studios.

The work also involved designing UK company forms for human resources and standards and re-designing US forms to conform to british business standards.

A very corporate customer giving work of varied disciplines.

 
 
  Design

Once the project was confirmed and brought on board, there was initially a brainstorming session for each of the projects.
There were mood boards and photographic scamps made to show the client for ideas and presentation
The more feasible ideas were then designed into formal concepts using an Apple Mac computer and presented to the customer on presentation board.
There were then concept changes requested by the customer and then after various changes a written or signed final approval from them.
The timescale of the total project was reviewed and various parts of the project were planned to meet critical path timescales.

Artwork

Photographic Direction was arranged and the gaining of imagery from the customer.
High resolution image scanning took place.
Production and tracing of some of the artwork in Freehand.
The elements were then laid out in Quarkxpress on the Mac and prepared in CMYK ready for print as artwork, plus any bleed preparation.

Print and Finishing


The artwork was sent to the printer. A cromalin colour proof, taken from the printers films, was sent back for final checking.
Any major amendments were made in the artwork and re-sent to the printer, though minor amendments were generally made by the printer.
The print stock was finally confirmed, and the project was printed, folded and finished.
The finished job was sent to g Neil to be held in their stores or sent out for their customers.
 
     
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