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Endeavour's Reach housing programme promotional leaflets.
A large housing development just south of the M25. Various houses
of different styles and sizes. |
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Design
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas from all the members of the company present. |
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From these ideas initial pre-mac scamps thought about
and produced on paper. |
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The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer on presentation board. |
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There were then concept changes requested by the customer
and then after various changes a written or signed final
approval from them. |
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The timescale of the total project was reviewed and
various parts of the project were planned to meet critical
path timescales. |
Artwork
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Commissioned photography was undertaken and the gaining
of illustrative and photoimagery from the customer, plus
lifestyle digital stock photography. |
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High resolution image scanning took place with some
image manipulation in Photoshop. |
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Production and tracing of some of the artwork in Freehand
and Illustrator and at times some further stylising in
Photoshop. |
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The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print, plus any special
silvers and other corporate spot colours any document
bleed preparation. |
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In various cases for brochures and folders ‘flat
nets’ were produced using Quark or Freehand or Illustrator
and fold allowances specified for the printer as a guide,
for the main outside folder which carried the leaflets. |
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The artwork in this case was 'imposed' ready for the
printer to go straight to film and plate. |
Print and Finishing
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The artwork was sent to the printer. A number of cromalin
colour proofs, taken from the printers films, were sent
back for final checking. |
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Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer. |
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The print stock was finally confirmed, and the project
was printed, folded and finished. |
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The finished job was sent out and distributed to Estate
Agents and their selected customers. |
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