| |
|
|
| |
To promote Davis Associates as a company. The brochure was
produced as a marketing and work supplement tool. |
|
 |
|
|
| |
Design
 |
From ideas initial pre-mac scamps thought about and
produced on paper. |
|
|
The more feasible ideas were then designed into a number
of formal concepts using an Apple Mac computer and presented
on presentation board. |
Artwork
|
The gaining of imagery from the Davis Associates archives
and digital stock photography. |
|
|
High resolution image scanning took place with some
image manipulation in Photoshop. |
|
|
Production and tracing of some of the artwork in Freehand
and Illustrator and at times some further stylising in
Photoshop. |
|
|
The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print as artwork. |
|
 |
The artwork in this case was 'imposed' ready for the
printer to go straight to film and plate. |
Print and Finishing
|
The artwork was sent to the printer in Potters Bar.
A cromalin colour proof, taken from the printers films,
was sent back for final checking. |
|
|
Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer. |
|
|
The print stock was finally confirmed, and the project
was printed, folded and finished. |
|
|
The finished job was held in the office for marketing
distribution. |
|
|
| |
|
|
| |
 |
|
| |
|
|
|
