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A design pitch for Tesco, exclusive designs for Lower Fat
crisps. The designs only got to design and presentation stage.
Unfortunately Tesco did not undertake the full work, due to
highly competitive pricing. |
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Design
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas (no matter how diverse) from all the members of
the company present. |
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From these ideas initial pre-mac scamps thought about
and produced on paper. |
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The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer on presentation board. |
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The project did not contiune any further due to highly
competitive pricing. |
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