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Cliddesden Mews housing programme promotional leaflet. |
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Design
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas (no matter how diverse) from all the members of
the company present. |
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From these ideas initial pre-mac scamps thought about
and produced on paper. |
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The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer on presentation board. |
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There were then concept changes requested by the customer
and then after various changes a written or signed final
approval from them. |
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The timescale of the total project was reviewed and
various parts of the project were planned to meet critical
path timescales. |
Artwork
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Commissioned illustration was undertaken and the gaining
of imagery from the customer. |
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High resolution image scanning took place with some
image manipulation in Photoshop. |
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Production and tracing of some of the artwork in Freehand
and Illustrator and at times some further stylising in
Photoshop. |
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The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print as artwork. |
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The artwork in this case was 'imposed' ready for the
printer to go straight to film and plate. |
Print and Finishing
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The artwork was sent to the printer. A cromalin colour
proof, taken from the printers films, was sent back for
final checking. |
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Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments were generally
made by the printer. |
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The print stock was finally confirmed, and the project
was printed, folded and finished. |
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The finished job was sent out and distributed to Estate
Agents and their selected customers. |
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