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This project was initiated to promote and compliment the Click2Contact
website. A postcard was required for promoting the service to
existing corporate customers.. |
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Design
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Once the project was confirmed and brought on board
ideas and text were put together for the marketing strategy. |
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From these ideas initial pre-mac scamps thought about
and produced on paper. |
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The more feasible ideas were then designed into formal
concepts and presented to the directors via email. |
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The timescale of the total project was reviewed and
various parts of the project were planned to meet critical
path timescales. |
Artwork
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Tne gaining of imagery from digital stock photography
was undertaken |
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Production and tracing of some of the artwork in Freehand
and Illustrator and at times some further stylising in
Photoshop. |
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The elements were then laid out in Photoshop and prepared
in CMYK ready for print as artwork. |
Print and Finishing
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The artwork was sent to Cranfield University Press.
Any major amendments were made in the artwork and re-sent
to the printer, though minor amendments and print enhancement
were made by the printer. |
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The print stock was finally confirmed, and the project
was printed and finished using an Indigo print machine. |
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The finished job was sent out to me for distribution. |
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