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Advertisements designed for local and national newspaper distribution
for housing projects for Bellwinch and Twigden Homes (both part
of the Kier Group). |
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Design
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Once the project was confirmed and brought on board,
there was initially a brainstorming session – gaining
ideas from existing brochures |
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The more feasible ideas were then designed into formal
concepts using an Apple Mac computer and presented to
the customer as draft ideas on quick printouts or via
email. |
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There were then concept changes requested by the customer
and then after various changes a written or signed final
approval from them. |
Artwork
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High resolution image scanning took place with some
image manipulation in Photoshop. |
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Production and tracing of some of the artwork in Freehand
and Illustrator and at times some further stylising in
Photoshop. |
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The elements were then laid out in Quarkxpress on the
Mac and prepared in CMYK ready for print as artwork for
Newspaper format. |
Print and Finishing
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The artwork was sent to the newspaper. A faxed or colour
proof was sent back for final checking. |
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Any major amendments were made in the artwork and re-sent
to the newspaper, though minor amendments were generally
made by the newspaper publishers. |
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The finished job appeared in the netaional and local
newspapers generally a week after final proof had been
agreed. |
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